Outcome goals are most often subject to others and to the environment. The greater the attainability of a goal through yourself only _ I.e. Your own performance _ the more you are in control of goal achievement. Goals that have a high dependence on others and/or external circumstances are considerably more difficult to influence. As an extreme example, one survey participant has goal to win the lottery! Now there are certain things that you can do to increase the likelihood of this becoming reality, buying tickets is a useful component, but how many? Interestingly, another participant who had a \'money\' goal did indeed achieve their goal _ through winning the lottery! Though that wasn\'t the original plan and they rated themselves \'somewhat satisfied\' in having completely achieved their goal.
Business development books and business consultants caution you not to take a step without goal setting. They tell you that goal setting is a vital undertaking for anyone who is serious about their business and that you need to have a clearly defined set of goals to ensure your success and without them you risk failure. Yet, according to my survey of small business owners, 87% do not use goals to ensure their business success! Why do so many smart people with excellent products and business potential avoid goal setting?