I repeat _ this \'study\' is an urban myth _ whilst it is quoted by some \'authorities\' and famous gurus on management and self_leadership, there is NO record of the study and NO paper on it. Yet its allure is understandable _ it feeds beautifully into the concept that in order for you to accumulate wealth (aka be successful) not only must you have specific goals, but you must write them down. For someone selling a process on written goal setting (see Zig Ziglar and Tony Robbins) it \'proves\' the process. So is goal_setting really important, or is it just a load of twaddle? To answer this question, rather than rely on stories of spurious origin, it\'s important to have some robust research to find out if there\'s anything in it.
Burning Desire _ \"Success is focusing the full power of all you are on what you have a burning desire to achieve.\" _ Wilfred Peterson. The first principle of goal setting is to have a burning desire. This is not something that you can train yourself to have, you either have it or you don\'t. You may be able to stay focused on your task or goal for a short time, but without a burning desire you will inevitably lose steam. Have One Major Goal . (In each area of your life _ spiritual, financial, health, etc.) \"There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it.\" _ Napoleon Hill. About 95% of all Americans do not have goals. Out of the remaining 5% of Americans that do have goals, most set too many goals. Why is this a problem? Because without one major definite purpose or goal you have no clarity; you are no closer to accomplishing any of your goals than the 95% of Americans that don\'t set goals at all. Your goals must be clear and specific.