Why Specific and Stretching? In Locke and Latham\'s 2006 study and previous articles, there is an emphasis on the positive relationship between goal difficulty and performance. Locke and Latham, 1990; Locke and Latham, 2002. That is, the more difficult the goal is to achieve, the higher the level of performance is manifest _ albeit moderated by commitment to the goal. Earlier studies had already identified that specific and difficult goals led to greater performance than easy and/or vague goals Latham and Lee, 1986
Successful people are people who live intensely goal orientated lives by implementing the discipline of goal setting. They normal have a written out goal statement or a list of clearly defined goals with specific measures to indicate to them when a specific goal has been achieved. This goal setting statement is not just a vague or generalized statement. If you study any number of self improvement books you will usually be advised that \"goal setting\" is one of the principal ways to ensure a successful life. This raises the question: \"Why do people often attempt goal setting, simply to be unsuccessful and be frustrated with the process and the outcomes?\" Brian Tracy offers four potential reasons in his book \"Goals! How to Get Everything You want, Faster than You Ever Thought Possible\" for why people fail at goal setting. Goals are not Important. The fact is, the importance of goals cannot be emphasised enough, however most people just do not recognize the importance of goal setting. This is most likely due to the fact that they were not raised in a home where goal setting and achieving the set goals was practised. They therefore did not learn the important skill of goal setting as part of their upbringing. Without the integration of goal setting as part of their lives people just do not value it as an important part of their success, or the lack thereof.