You may see goals as somewhat limiting or stifling your creativity. You may take the position that if you commit to a goal you must stubbornly pursue it and close the door to other opportunities that may arise. While these are the most common reasons for foot_dragging, when it comes to goal setting, the reasons for not setting goals are almost endless. I even had one lovely lady tell me that she didn\'t set goals because she was afraid that if she wrote them down she would jinx her future success. She thought it would be \"bad juju\"! We can be very creative when it comes to finding excuses for not attending to this vitally important task. When you think about it, with all these reasons to avoid goal setting, why should you even set goals? Small business owners, business book authors and consultants are missing a vitally important piece of information about goals: they have a magnetic quality. That brings me to reason #7. This is the most important, yet seldom recognized, reason small business owners resist setting goals. You don\'t realize the power and full benefits of Magnetic Goals. When you define your own set of Magnetic Goals, use them as a tool, rather than just a \"I have to do because smart folks tell me to\" exercise, you will see for yourself the awesome power of Magnetic Goals to draw success to you.
Why Specific and Stretching? In Locke and Latham\'s 2006 study and previous articles, there is an emphasis on the positive relationship between goal difficulty and performance. Locke and Latham, 1990; Locke and Latham, 2002. That is, the more difficult the goal is to achieve, the higher the level of performance is manifest _ albeit moderated by commitment to the goal. Earlier studies had already identified that specific and difficult goals led to greater performance than easy and/or vague goals Latham and Lee, 1986