I repeat _ this \'study\' is an urban myth _ whilst it is quoted by some \'authorities\' and famous gurus on management and self_leadership, there is NO record of the study and NO paper on it. Yet its allure is understandable _ it feeds beautifully into the concept that in order for you to accumulate wealth (aka be successful) not only must you have specific goals, but you must write them down. For someone selling a process on written goal setting (see Zig Ziglar and Tony Robbins) it \'proves\' the process. So is goal_setting really important, or is it just a load of twaddle? To answer this question, rather than rely on stories of spurious origin, it\'s important to have some robust research to find out if there\'s anything in it.
Your self_esteem, awareness, ability to communicate, energy and responsibility can all be amplified by your use of goal setting. Developing and maintaining our self_esteem is one of the challenges every one faces sooner or later. Confidence comes from knowing that we can successfully complete what we set out to do. It results from experience, the experience of meeting our goals effectively. We must have some way to evaluate an experience, some way to know whether it was valuable or not. This is where goal_setting comes in. Setting realistic goals, working toward them and finally achieving them are superb learning experiences. We feel good about ourselves when we meet our goals. Which in turn makes it easier for us to reach our next goals, and so the effect soon snow_balls.