I\'ll borrow from my own To Do list for today. It includes, strangely enough, writing the first three sections of this article. Now, is my goal to write three sections of an article? Is it to write an article? I can answer yes to both yet it doesn\'t tell us the full story _ my Goal is to develop my business and as a part of that, I want to reach a wider audience for the purpose of building my brand, building my reputation and establishing myself as a trusted expert that you will now consider to design and run a training programme or undertake coaching in your organization. This article is just one part of that strategy, and this section, just one part of this article. The primary and secondary research I\'ve undertaken to be in a position to write, I trust, knowledgeably about goal_setting has been another part... and so on.
Goal_setting is one of those things that people, it seems, are near unanimous on its importance to life, career, success, achievement. And there are a great many speakers who advocate goal_setting. The latest \'fad\' in this is The Secret _ Rhonda Byrne\'s now famous TV/Film Documentary which, in a nutshell, purports that people who envision what they want will attract its actualization into their life. Now, I\'m not going to detract from this appealing idea because there is something in it _ but it isn\'t new by any means, it\'s been written in the Bible for several hundred years. There are others including Zig Ziglar and Anthony Robbins _ both of whom quote an oft_used story about the effectiveness of goal_setting: This is the Yale Study of 1953 _ some say it is Harvard, and some challenge the year _ it matters not, since the study is an urban myth. Let me remind you of the story, you may have heard variations and the precise percentages vary: Yale researchers surveyed the graduating class of 1953 to determine how many of them have specific, written goals for their future. 3% of them had. Twenty years later, the researchers followed up with the surviving members of the class and discovered that the 3% with written goals had accumulated more personal wealth than the remaining 97% combined!