Burning Desire _ \"Success is focusing the full power of all you are on what you have a burning desire to achieve.\" _ Wilfred Peterson. The first principle of goal setting is to have a burning desire. This is not something that you can train yourself to have, you either have it or you don\'t. You may be able to stay focused on your task or goal for a short time, but without a burning desire you will inevitably lose steam. Have One Major Goal . (In each area of your life _ spiritual, financial, health, etc.) \"There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it.\" _ Napoleon Hill. About 95% of all Americans do not have goals. Out of the remaining 5% of Americans that do have goals, most set too many goals. Why is this a problem? Because without one major definite purpose or goal you have no clarity; you are no closer to accomplishing any of your goals than the 95% of Americans that don\'t set goals at all. Your goals must be clear and specific.
Business development books and business consultants caution you not to take a step without goal setting. They tell you that goal setting is a vital undertaking for anyone who is serious about their business and that you need to have a clearly defined set of goals to ensure your success and without them you risk failure. Yet, according to my survey of small business owners, 87% do not use goals to ensure their business success! Why do so many smart people with excellent products and business potential avoid goal setting?