So there seems to be consensus that goal_setting is important, yet there is some evidence to support it, yet, as we shall see, from research undertaken for this study, having written the goal down is perhaps not the most important concern. What we will see is that the process of goal_setting is perhaps more important than the goal itself! There is some strong support for the concept of SMART goals. Goals that are Specific and Stretching, Measurable, Attainable, Realistic and Time_bound. There\'s a great deal of common sense reasoning that supports the idea of SMART goals _ and there\'s some excellent robust research. Why set goals? Edwin Lock and Gary Latham have undertaken a great deal of leading research about goals and goal_setting and neatly suggest that setting goals implies dissatisfaction with the current condition and a desire to attain an outcome Locke and Latham, 2006.
Timely _ There should always be an end date. For instance, if you just want to grow the business without setting a time, you would keep working at it endlessly, and reach nowhere. So set a time within which you want to achieve the defined results. Once you have come this far, you will need to prioritize the goals according to the significance or impact on the final outcome. This is particularly relevant if you have set several goals. You must decide which goals are more important to you, and this decision should be based on how important the final outcome is. The more important the outcome, the higher should be the priority.