I repeat _ this \'study\' is an urban myth _ whilst it is quoted by some \'authorities\' and famous gurus on management and self_leadership, there is NO record of the study and NO paper on it. Yet its allure is understandable _ it feeds beautifully into the concept that in order for you to accumulate wealth (aka be successful) not only must you have specific goals, but you must write them down. For someone selling a process on written goal setting (see Zig Ziglar and Tony Robbins) it \'proves\' the process. So is goal_setting really important, or is it just a load of twaddle? To answer this question, rather than rely on stories of spurious origin, it\'s important to have some robust research to find out if there\'s anything in it.
Goal_setting is one of those things that people, it seems, are near unanimous on its importance to life, career, success, achievement. And there are a great many speakers who advocate goal_setting. The latest \'fad\' in this is The Secret _ Rhonda Byrne\'s now famous TV/Film Documentary which, in a nutshell, purports that people who envision what they want will attract its actualization into their life. Now, I\'m not going to detract from this appealing idea because there is something in it _ but it isn\'t new by any means, it\'s been written in the Bible for several hundred years. There are others including Zig Ziglar and Anthony Robbins _ both of whom quote an oft_used story about the effectiveness of goal_setting: This is the Yale Study of 1953 _ some say it is Harvard, and some challenge the year _ it matters not, since the study is an urban myth. Let me remind you of the story, you may have heard variations and the precise percentages vary: Yale researchers surveyed the graduating class of 1953 to determine how many of them have specific, written goals for their future. 3% of them had. Twenty years later, the researchers followed up with the surviving members of the class and discovered that the 3% with written goals had accumulated more personal wealth than the remaining 97% combined!