It hasn\'t worked in the past. If you have gone through all the trouble to define and document goals for your business, only to look at them some time later and find that you have come up short, you might be wondering: \"What\'s the use? Documenting my goals doesn\'t work for me\". Unaccomplished business goals are painful and costly. If you have set goals, you probably recognize the feeling of disappointment when you have come up short. When you use traditional goal setting methods and don\'t achieve all your goals, you can pay some heavy prices. Unaccomplished goals can rob you of your confidence, motivation and energy. You don\'t like to be wrong about your assumptions. Goal setting requires making some educated guesses about what is attainable, often based on pretty sketchy information. There is a high degree of risk of being wrong and no one I know likes to be wrong. You don\'t want to be disappointed with yourself, or disappoint others, if you set goals and don\'t achieve them. You may see your goals as a public declaration of your intentions and if you fall short you may be judged, by yourself and/or others, as a failure. You think goal setting has to be a long complicated, tedious or hard process (it doesn\'t). This one stops a lot of people who would rather do just about anything but sweat over business goal setting.
Timely _ There should always be an end date. For instance, if you just want to grow the business without setting a time, you would keep working at it endlessly, and reach nowhere. So set a time within which you want to achieve the defined results. Once you have come this far, you will need to prioritize the goals according to the significance or impact on the final outcome. This is particularly relevant if you have set several goals. You must decide which goals are more important to you, and this decision should be based on how important the final outcome is. The more important the outcome, the higher should be the priority.