Business development books and business consultants caution you not to take a step without goal setting. They tell you that goal setting is a vital undertaking for anyone who is serious about their business and that you need to have a clearly defined set of goals to ensure your success and without them you risk failure. Yet, according to my survey of small business owners, 87% do not use goals to ensure their business success! Why do so many smart people with excellent products and business potential avoid goal setting?
Commitment to achieving a goal _ Attainable and Realistic _ Hollenbeck and Klein, 1987 suggest that an individual\'s commitment to a goal (building on Locke\'s research and many others) is dependent on a combination of the expectancy that the individual has of achieving success, and the difficulty of achieving the goal. In the commonly used mnemonic, SMART goals, this is usually considered as the \'AR\' of SMART _ Attainable and Realistic. Though Hollenbeck and Klein help point out that when we set a goal, it may well seem that the goal is attainable _ I can do everything that I need to do to achieve this and am prepared for the cost in time, effort, etc. _ and it may well seem to be realistic _ Given the resources that I have and the current environment, this goal can be practically achieved.