It is the goal that helps us determine the appropriate outcomes necessary to reach the goal, the specific outcomes help determine the actions we undertake to achieve them. The whole series together, makes a strategy. For ease and clarity, I consider a \"Goal\" to be longer_term and the intended result of a strategy. \"Outcomes\" are the result of the steps, milestones or activities that we achieve en_route to achieving the goal.
The reason for being pedantic at this stage is to stress that we refer (in English) to goal as both an entity and as the intended result of our actions. For the purposes of this article, I refer to goal as both _ an entity that we are able to describe in one or more of the five senses we enjoy and as a specific, intended result. I believe that it is critical that a goal can be described in one or more of our senses _ otherwise we will never know what it is.