Successful people are people who live intensely goal orientated lives by implementing the discipline of goal setting. They normal have a written out goal statement or a list of clearly defined goals with specific measures to indicate to them when a specific goal has been achieved. This goal setting statement is not just a vague or generalized statement. If you study any number of self improvement books you will usually be advised that \"goal setting\" is one of the principal ways to ensure a successful life. This raises the question: \"Why do people often attempt goal setting, simply to be unsuccessful and be frustrated with the process and the outcomes?\" Brian Tracy offers four potential reasons in his book \"Goals! How to Get Everything You want, Faster than You Ever Thought Possible\" for why people fail at goal setting. Goals are not Important. The fact is, the importance of goals cannot be emphasised enough, however most people just do not recognize the importance of goal setting. This is most likely due to the fact that they were not raised in a home where goal setting and achieving the set goals was practised. They therefore did not learn the important skill of goal setting as part of their upbringing. Without the integration of goal setting as part of their lives people just do not value it as an important part of their success, or the lack thereof.
You may see goals as somewhat limiting or stifling your creativity. You may take the position that if you commit to a goal you must stubbornly pursue it and close the door to other opportunities that may arise. While these are the most common reasons for foot_dragging, when it comes to goal setting, the reasons for not setting goals are almost endless. I even had one lovely lady tell me that she didn\'t set goals because she was afraid that if she wrote them down she would jinx her future success. She thought it would be \"bad juju\"! We can be very creative when it comes to finding excuses for not attending to this vitally important task. When you think about it, with all these reasons to avoid goal setting, why should you even set goals? Small business owners, business book authors and consultants are missing a vitally important piece of information about goals: they have a magnetic quality. That brings me to reason #7. This is the most important, yet seldom recognized, reason small business owners resist setting goals. You don\'t realize the power and full benefits of Magnetic Goals. When you define your own set of Magnetic Goals, use them as a tool, rather than just a \"I have to do because smart folks tell me to\" exercise, you will see for yourself the awesome power of Magnetic Goals to draw success to you.