I repeat _ this \'study\' is an urban myth _ whilst it is quoted by some \'authorities\' and famous gurus on management and self_leadership, there is NO record of the study and NO paper on it. Yet its allure is understandable _ it feeds beautifully into the concept that in order for you to accumulate wealth (aka be successful) not only must you have specific goals, but you must write them down. For someone selling a process on written goal setting (see Zig Ziglar and Tony Robbins) it \'proves\' the process. So is goal_setting really important, or is it just a load of twaddle? To answer this question, rather than rely on stories of spurious origin, it\'s important to have some robust research to find out if there\'s anything in it.
A Career focus, average wealth is just over 100ꯠ and \'somewhat satisfied\' A Money focus, average wealth is 162귔 and \'satisfied\' and lastly, An \'Ability\' focus, average wealth is 780ꯠ and \'very satisfied\'! Go on, have a guess on the statistical conclusion... yep; those who left formal education in the 90\'s focus more on \'Ability\', 80\'s focus on career and lifestyle, whilst the 70\'s predominantly Money. Surely a reflection of the environment of the time. The great thing about focusing on what you are \'able\' to do will help the goal_setting process be more effective. Following Locke and Latham\'s findings that ability to achieve the goal moderates performance _ too difficult and uncommitted individuals do not perform, whereas, stretching yet within my potential ability aids commitment to goal attainment.