What is a goal? Hold on just a moment though, what do we mean by a \'goal\'? Everyone at some point in their life has heard that it is important for us to have goals. Goals provide you a map to your future, whether in business, life, and career or indeed sport. It seems obvious, but a football team playing without a goal to aim for is just kicking a ball around. But, other than the more obvious physical goals as the target of a particular game, what exactly is a goal? And how do you know when you have achieved it? Is it even very important to have goals? A sporting goal is a useful analogy though; here we are more interested in the non_sporting variety.
Measurable and Time_bound? I don\'t think it would be possible to undertake research on something that had no measure nor a time restriction _ how would you know that you had achieved success if there was no measure, and if there is no time limit, when would you stop measuring or even not measuring. So these remain \'common sense\' though a post_modernist might disagree. So there is support for the concept of SMART goals _ now why is it so important that we \'write\' them down? There are some who suggest that writing something down increases commitment to the goal but the evidence is anecdotal. For some individuals, the act of writing something down assists clarity through a conscious process because they consider something written to be a personal commitment. Does that mean it is true for everyone? To help answer this, we undertook primary research to mirror the mythical Yale Study. Through a simple questionnaire, respondents were asked if they had set goals for themself on leaving school, college or university, when this was and if they had written it down. They were then asked to estimate their total personal wealth now. The results are quite shocking.