Results from our survey _ 215 individuals completed the online questionnaire over a seven week period. Respondents were mostly UK_based %), with further respondents from Asia ྫ%) and the USA ƙ%). This researcher invited respondents through social networks, Ecademy and LinkedIn and direct contact with companies across the UK, Asia and US. 70% of respondents are in full_time employment and the remainder either self_employed or business owners. Only results shown to be significant at 0ᇽ are discussed. At the end of their formal education, 69ǔ% had a personal goal of whom only 11ǎ% had written their goal down.
Business development books and business consultants caution you not to take a step without goal setting. They tell you that goal setting is a vital undertaking for anyone who is serious about their business and that you need to have a clearly defined set of goals to ensure your success and without them you risk failure. Yet, according to my survey of small business owners, 87% do not use goals to ensure their business success! Why do so many smart people with excellent products and business potential avoid goal setting?