Adventures in time and space (just not outside the UK)
Well, those fans in North America hoping to try out the whizzy new videogame, City of the Daleks, which was just released yesterday are going to be disappointed… it ain’t available to North Americans.
Ok. I’ve had enough of this crap.
I get that the BBC and its website are designed to solely service the license payer. I don’t agree—I think the Internet should be bigger than such parochial concerns, but I’m a futurist at heart. Fine.
But here’s the thing… Doctor Who has been and always will be a global phenomenon—one that’s bigger than just Britain. And it bewilders me after 25 years of being a Doctor Who fan that the BBC and its subsidiaries and minions just do not get that. I’m old enough to remember how, in spite of the fact that—depending on who you talked to—a third to a half of the novels published during the Wilderness Years were bought in North America, BBC Books were next to useless in ensuring proper North American distribution during the period 1997-2003… but never saw this as a factor in the range’s steady decline in sales. Because North America…they’re Americans. Who cares about them?
The same blindspot applies here. The BBC Doctor Who website now becoming virtually unviewable outside of Britain due to the high amount of geofenced video content, the Adventure Game launch… it’s the same parochial nonsense.
This problem could be fixed. It would take work, sure. But it could be fixed. The BBC would simply need to partner with BBC Worldwide on the website and any products it puts out. A mirror of the BBC Doctor Who site would exist outside Britain, under BBC Worldwide’s auspices. It would have the content but ad-generating material as well to pay for non-UK access. They do this already on the BBC’s news site (that’s why, if you’re Canadian, you get Telus ads before looking at video content on the BBC news website). Worldwide could similarly run a site for the Adventure Game on a similar, ad revenue generating principle rather than waiting for a commercial release that will get fewer users.
This was identified to me as the solution by the BBC’s own staff when I wrote them about geofencing the video material two years ago. So why hasn’t this been done? Corporate lethargy? The usual tunnel vision at higher levels?
The BBC have seemed to have had no trouble in restrategizing and rebranding Doctor Who over the past year. Except this. Why not do the job properly? Please?
Posted by Graeme on Thursday, June 3 at 12:00 pm